In the highly competitive world of digital marketing, getting your visitors to convert into paying customers
can be one of the biggest challenges you face. Optimizing your landing pages can be one of the most powerful
tools in your online marketing arsenal. If you can make your landing page appeal to your readers and help them
understand how your business can help them, you’ll be much more likely to get people to convert and buy from
You might be wondering how to do optimization? Landing page optimization means creating landing pages optimized with keywords, calls-to-action, and more so that your audience has no reason not to take the next step in the sales to funnel and buy what you’re selling.
This blog post will share landing page top tips for optimizing pages for search engines, readers, and social media.
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Search engine optimization of your landing page is essential and is perhaps the first and most important of
all landing page optimization best practices. The title and meta description are crucial elements in ensuring
your page appears in search results for relevant keywords, so writing them carefully is necessary.
Additionally, you’ll want to include a meta description and keyword list for images on your landing page;
these will help improve the SEO of any visual content on your site.
9 out of 10 people use Google as their primary search engine when looking for something online. So we need to make sure that our landing pages show up in Google's organic or sponsored results! This will require us to optimize our landing pages with well-written titles, metatags, H1 tags, etc.
Landing page optimization goes beyond writing good copy, though. We need to have a solid understanding of how landing pages work and what makes them convert into leads and sales. In order to do so, we need to learn about landing page best practices, tips, and tools available at our disposal.
A good rule of thumb is to make sure that every page has a keyword-optimized heading tag on it. This way,
Google knows what each page is about before even reading a single text word.
No matter what your industry is, you should have keywords in your heading tags (H1, H2, etc.) as they allow search engines to understand better what you’re offering. Having relevant keywords in your headings will help boost your SEO efforts. In other words, search engines will better understand what you offer and rank you accordingly. After all, if no one can find and read your content, then it doesn’t really matter how optimized it is.
If you don’t know where to start, try using tools like Google Keyword Planner or SEMrush to see which keywords are being searched for most often by potential customers. Then use those terms in your headings! It also makes it easier for people to navigate through your site.
When designing a landing page, one of your biggest jobs is conveying value in a brief window of time. One of
our favorite ways to do that is through rich media. This includes images, video, and even audio—as long as
it’s relevant to your product or service. If you have an interesting story you want to tell, think about how
that could play out through these mediums and make it part of your landing page.
For example, if you were selling t-shirts with funny sayings on them, you might include some photos of people wearing them in various places around town. Or, if you had a cleaning company, maybe include some before-and-after pictures of clean kitchens. The point is to use whatever tools are at your disposal to help tell your story quickly and easily for visitors who may not be ready to convert yet but still need more information before they buy.
There are three parts to every landing page: Call To Action (CTA), Headline, and Body Copy. It can seem daunting at first, but once you start writing, all three pieces will naturally fall into place.
Let’s break down each section one by one:
What exactly does your CTA button say? Is it clear what action users should take? Does it sound like something
someone would actually say? Don’t just write Buy Now! Instead, try something like Get 50% off today only! You
can also go further than simply telling users what to do next; you can explain why they should take that
Here’s an example, Start your free trial now and save $20 on your first invoice.
Notice how they don’t just tell you to start a free trial—they give you another reason to do so besides saving money. That way, users know there are two benefits associated with signing up for their service instead of just one.
The headline is arguably one of the most important elements of any landing page because it’s typically what
convinces visitors to stay on your site rather than clicking away. So make sure yours says precisely what you
want it to in order to grab attention and convey value.
And remember, less is more here. You want to keep your headline short and sweet so that users can quickly digest what you’re offering and decide whether or not they’re interested. Remember: no matter how great your offer sounds, if it doesn’t catch a user’s eye within seconds, then chances are good they won’t stick around to read anything else on your landing page. But, if you nail your headline, they’ll probably stick around to read everything else.
Once you’ve got a user’s attention with your headline, it’s time to reel them in with your body copy. While
it’s tempting to throw everything and anything onto a landing page, resist that urge and focus on what really
matters: getting a visitor to sign up for your product or service. In other words, keep things simple and
Make it easy for users to understand what you’re offering and how they can benefit from it. Tell them what you do, how you do it, and why your product or service is better than anyone else’s. Of course, that’s easier said than done. So if you find yourself struggling to say what you want in a few sentences or paragraphs, consider turning to an outside source for inspiration.
Take a look at some of your competitors' landing pages and see how they frame their value proposition. Do they do it compellingly? Can you adapt what they're doing to fit your brand? If not, that's okay—just move on and come back to it later. At least you'll have a starting point for brainstorming ideas.
Did you know that 40% of people trust a positive review written by a real person over any other form of online advertising? Testimonials are one of the most effective landing pages optimization tools you can use—so make sure yours is at its best.
Don’t have testimonials yet? Don’t worry—just add a call-to-action button or link that leads to a landing page where users can leave reviews.
If your landing page doesn’t immediately convey its intent, then users will bounce in a flash—and your carefully
crafted landing page copy will be lost. One of the best ways to gather additional information about why visitors
choose to click on specific elements on your landing page is through simple surveys asking users what they were
looking for when they clicked on certain links. This extra step can make a difference in further optimizing your
Remember that you need to balance too many questions and not enough questions, as any survey with more than ten questions could scare off potential customers.
Sometimes, using landing page optimization techniques that focus on improving search engine rankings might be
overkill. Instead, you may want to take a different approach—one that focuses on long-tail keywords and landing
page optimization instead of high-traffic keywords and search engine ranking.
These aren’t any less important; they just require different thinking. You can optimize your landing pages for long-tail keywords by using LSI keywords and optimizing your content, among other things.
For example, if you run an eCommerce store selling shoes online, try targeting keywords like black leather pumps with ankle straps rather than trying to rank well for shoes or women’s shoes. While it might not generate as much traffic initially, it will result in more qualified leads who are more likely to convert into customers.
If you have time to do some testing, use analytics software to compare these kinds of landing pages against their counterparts and see which one performs better. If you don’t have time for testing, at least make sure your optimized landing page is linked from a higher position on your website (such as being listed in your footer), so it has a better chance of generating conversions.
A big mistake many businesses make when optimizing their landing pages is overcomplicating things. Landing page
optimization should be relatively simple if you keep it organized and focus on what matters most: your target
You don’t want visitors bouncing because they’re overwhelmed by a confusing design or don’t know what you want them to do. Make sure you provide clear calls-to-action and that your audience knows exactly where they should go next.
Don’t forget about mobile optimization, either! According to Google, 30% of all web traffic comes from mobile devices, so make sure your landing page looks good on all screen sizes. Use tools like Google Analytics to see how users engage with your landing page and use these insights to optimize for better performance. These tips will help you build an optimized landing page that gets results.
Landing page optimization is the most integral part of your marketing campaign. Design Pros USA offers complete landing page optimization services focusing on helping you plan, develop, and optimize for conversion. We help you improve and up your conversion rates.